Thailand faces significant challenges with low financial literacy rates, especially among youth and women, leading to poor financial behaviors and high levels of household debt.
The project proposes creating an engaging financial literacy children's book tailored to Thai culture, featuring interactive stories and activities to teach essential financial concepts.
Short-Term: Successfully launch and distribute the book across Thailand, reaching at least 5 schools under the Bangkok Metropolitan Area in the first year.
Long-Term: Improve financial literacy rates among Thai youth, leading to better financial decisions and behaviors as they grow older.
Schools and Educational Institutions: For distribution and educational support.
Corporates: For sponsorships.
Government Agencies: For alignment with national educational goals and broader reach, starting with the BMA.